(Frauenfeld, Switzerland)SIGG Switzerland, the world’s leading maker of reusable bottles, announced today that a new senior manager joins their team.

Michael Mucha has been named the new General Manager of SIGG Germany. Michael brings with him a wealth of experience in both the sports world as well as in healthy, organic products. He is a veteran of Adidas where he ran European Marketing for their Reebok brand. And he spent 5 years as the Chief Marketing Officer of Waleda, a European leader in healthy body care products. Michael will work out of SIGG Germany’s office in Goeppingen, Germany.

“SIGG has had a strong presence in Germany for decades but we opened a subsidiary there only in 2008,” stated Steve Wasik, CEO SIGG Switzerland. “We value Michael’s experience developing world class brands and we believe he has the abilities to lead the SIGG business to even greater levels in Germany.”

SIGG was founded in 1908 in Switzerland and today is the leading brand of reusable water bottles in the world being sold in over 50 countries. Backed by 100 years of Swiss heritage, SIGG manufactures bottles that are ecologically sound, reusable and, ultimately, recyclable. Using SIGG bottles is a smart and simple way to reduce the unnecessary plastic waste caused by bottled water.