Directed by Academy Award winner Sam Mendes (“American Beauty”), new film AWAY WE GO is poignant, funny, heartfelt and filled with love and adventure. Emotionally anchored by gifted performances from Maya Rudolph and John Krasinski, this is the journey of life at its simplest and most beautiful.

Notable is that AWAY WE GO was an entirely “green” production, right down to the use of a specialized 3-perf film stock which uses 25% less film stock and chemicals in the manufacturing and processing, not to mention rechargeable batteries, use of reclaimed Biodiesel 5 petroleum and SIGG water bottles with filtered tap water. Mendes was asked about how “going green” alters a production. While it doesn’t change anything from his perspective as a director, “It was worth it because the whole green thing is really important and we went a long way. You always feel so weirdly guilty on a movie set. The amount of stuff. It’s the circus come to town. Pantechnics, cranes, trailers and gas guzzling SUV’s and vast quantities of food that so much gets thrown away at the end of the day. To be doing it totally just stripped away, actually helped the film as well as helped the environment. It felt like we were just using what we need. . . That stuff makes a difference. I was impressed with the whole endeavor.”

“It’s fantastic to see this very visible example of how easy it can be to go green,” said Steve Wasik, SIGG Switzerland CEO. “Mr. Mendes is an incredibly gifted director and we are honored that SIGG played a small role in the making of his latest film.”